SEO Specialist

I work in SEO and digital growth, with over a decade spent across agencies in Australia, the UK, Hong Kong, and the Philippines. I care about search intent, content strategy, and AI-powered SEO workflows — treating organic search as a growth channel, not a reporting exercise.

My core strengths sit at the intersection of search intent analysis, content strategy, and AI-powered SEO. I specialize in turning complex data into clear priorities teams can actually act on, rather than vanity rankings that don’t move the business forward.

What makes SEO work for me is connecting search behavior, buyer psychology, and scalable content systems — not just chasing keywords, but building growth that actually converts.